CASE STUDY
A successful online and email launch for Uju Lwami Creations
Dionne Cutting, founder of Uju Lwami Creations reached out to me at the end of 2022 for a website build. Uju Lwami Creations creates polymer clay jewelry designed to transport you somewhere fabulous and make you feel your best.
She needed her store to showcase her beautiful polymer clay jewelry pieces. Plus, she needed a quick set up by Thanksgiving.
After a quick chat with Dionne to understand more about her brand and her goals, we got started on her E-Commerce VIP experience.
With my E-commerce VIP Experience, clients get a Shopify Store and Automated email marketing flows designed to engage clients and bring in sales in just one month.
Here's how it went:
Step 1 : COMMENCE
Website Objectives and Strategy
We got together to find out what problems the company has right now, what they want to achieve, what measurements are important, and what parts of the company are most important for growing.
Then I created a website strategy to help meet her company goals. This is one of the most important part of the project, because. I can ensure that the website design helps the company meet its objectives.
Website objectives:
- Update products in Shopify
- Provide a great user experience
- Encourage online sales + repeat customers
- Website and email marketing needed to tie well with her brand
- Grow her email list
Step 2: CREATE
Website design:
I took the beautiful brand guide the client provided me and used it to inspire me in the website design process. Then I designed mockups for key pages. While I was designing the website, I kept in mind the email flows which were coming up next in the design process.
-
Home Page for Uju Lwami
STEP 2 continued:
Shopify design
Shopify is the best e-commerce platform I have worked with. It's got a great builder, tons of apps, and my clients find it easy to maintain and update.
We chose the theme and built the website in Shopify and it was an easy process. One of the things clients love about Shopify is that makes it really easy to test out themes and go live with your chosen theme.
I especially loved creating a Gift Guide section on the website, which can be easily updated for different seasons.
-
Gift Guide designed in Shopify
Content Mining:
Part of the E-Commerce VIP Experience
One thing that sets my process apart is that I go through your content and mine it for great copy that I can use to augment what you give me for your email and website design.
For Uju Lwami Creations, I went through the company's Instagram, Facebook and brand guide and found a lot of great content. Clients had left great testimonials and that made great content for email flows and product design pages.
-
Testimonials snapshot
Klaviyo VIP Day:
Part of the E-Commerce VIP Experience
Once Dionne's Shopify website was live, we got to designing her email flows in Klaviyo.
Klaviyo is a powerful email platform geared towards e-commerce stores. With Klaviyo you can send personalised automated emails and SMS to engage your customers depending on different actions they take on your store.
Another bonus of investing in the E-commerce VIP experience bundle is that I helped Dionne build buzz for her launch by crafting 5 launch emails to send to her current email list.
-
Welcome Email For Uju Lwami
It was an honor to work with Dionne at Uju Lwami Creations. Here’s what she had to say about the project:
Thanks so much to NK for getting me over the hill. You’ve been so supportive and fantastic to work with these past two weeks.
Dionne Cutting, Uju Lwami Creations
More Case Studies
Blog post
Give your customers a summary of your blog post